Kappa Alpha Theta Grand Convention 2018 Visual Identity
Kappa Alpha Theta's biannual Grand Convention is both a time for celebrating sisterhood and addressing important Fraternal business issues. I needed to design a visual identity that would represent both aspects of the event with the tropical flare of Orlando, where the event is held in 2018. I created a energetic texture that reflected both the location and the dynamic nature of Theta sisterhood. Paired with sophisticated and simple typography, the textures and logo create a flexible brand that can be applied for the various design and marketing needs of Grand Convention.